When life gives you lemons, make lemonade. When life gives you broken wine bottles, make an internet video. That's what Superior Discount Liquors of Sheboygan, Wisconsin did after a 78-foot section of shelf collapsed and more than 6,000 wine bottles crashed to the floor, leaving the store in a foamy magenta sea. “At the time it was horrible, but looking back at it we can't help but laugh,” the store's owners posted on their YouTube page.

So much good (or at least drinkable) wine going to waste… For oenophiles, it must be like watching a snuff film. For the rest of you, the video is after the jump.

[@elinashatkin / eshatkin@laweekly.com]

LA Weekly