Jon Stojan
Photo credit: Shooska
Shooska Scented Car Jewelry is a unique brand from Stephanie Wells, founder of Double Happiness Jewelry. Worn by the world’s tastemakers, such as Oprah, Beyoncé, and Victoria Beckham, to name a few, Double Happiness Jewelry has been featured in top fashion magazines and sold in top specialty boutiques and department stores worldwide.
Her latest creation is something truly unique. She has created a beautiful scented jewel that sits on your car’s A/C vent which emits a fragrant, clean scent. Its purpose is to engage your senses while you drive, so your brain can rewire and you feel better. Shooska Scented Car Jewelry is a synthesis of the power of metaphysical gemstones, the potency of aromatherapy, and the neural activation of dopamine decor, working together to create a shift in the way you feel.
Photo credit: Shooska
Origins of Shooska
The idea for Shooska is a synthesis of her many years designing jewelry and home decor, combined with her interest ( some say obsession ) in neuroscience, and hypnotherapy. It also born from tragedy. Stephanie’s sister Alisa, who was best friend and her publicist, was diagnosed with cancer in 2020 and it was the familys decision to keep Alisa in her home and care for her as a family. At that time, Stephanie was also designing clean perfumes to sell through Double Happiness Jewelry and when she would share her scents with her sister, she would observe uplifted responses to certain scents. So she did research understanding how fragrances worked in the brain and body. This observation, her many years of study and experience in jewelry design led to that light bulb moment and Shooska was born.
Carrying her sister’s energy forward, the brand was named after her sister’s old email, Shnooska, without the “n.” A portion of all proceeds go to the LJ Family House at UCSD in her sister’s honor which provides housing and assistance to those going through medical challenges.
Photo credit: Shooska
Overcoming New Challenges
Stephanie knew she wanted Shooska to be both physically and mentally benefitting to her customers and took time to find the right scents that are free from all the toxins commonly found in car air fresheners. To further understand this market she ran focus groups and found that people feel bad with an overwhelming scent in the car and can even get headaches or experience nausea.
With this in mind, she created a perfume insert for a car’s AC unit that would emit gentle wisps of fragrance surrounding the driver with a comfortable level of fragrance.
In keeping with the brands desire to create a product that is both good for the driver and good for the planet, Shooskas perfume inserts are biodegradable, and their fragrances are phthalate-free, paraben-free, SES-free, SLES-free, vegan, and not tested on animals.
Photo credit: Shooska
Dopamine Decor
People spend time in their car for various reasons. Some people commute to work, others travel for work and others, moms, spend their time shuttling children to various events. Stephanie knows spending time in cars can be dull, frustrating and even unpleasant, and that is why she wants to help others reframe how they perceive time spent in their cars so it can be used more efficiently. “People go to lengths to design their homes in ways that feels good to be in, they choose clothing to elicit certain feelings when worn, so why not personalize the space in your car so you are happy to be there? Why not add a beautiful jewel with a metaphysical gemstone and a fragrance so you can feel good in your space?” She recognizes “Transform how you feel when you drive, will transform how you feel when you arrive”.
Photo credit: Shooska
Shooska’s Mission to Vibe Your Ride
Shooska Scented Car Jewelry, has created a unique multisensory product and is perfect for someone who is into decor, health and wellness, metaphysical gemstones and fragrance. It’s a tool for transformation for yourself and a unique gift for a loved one or friend.
This completely unique and original idea is based on 23 years of experience in jewelry design and certifications in Neuro-Linguistic Programming and Hypnotherapy. Shooska intends to change the way people perceive their time in the car, so they can feel better.