Topgolf has opened its first Los Angeles location, opening not only a 3-level driving range, but a 10-hole golf course alongside it.
The El Segundo location held its grand opening Friday, with the open-air venue featuring three levels and 102 bays for guests hit out of.
“This is a very exciting opening for Topgolf as the game of golf continues to grow and diversify both on and off the course,” Topgolf Chief Executive Officer Artie Starrs said in a statement. “We are thrilled to be part of this movement and for the opportunity to become a part of the El Segundo community. From the variety of experiences to the next-level technology features, our El Segundo location will bring the power of play to so many as we continue to shape the future of golf.”
Topgolf combines the traditional hobby of hitting a golf ball at a driving range, with technological features that allow guests to track how far their drive goes using the same technology used by live TV broadcasts.
The “Toptracer” technology consists of cameras surrounding the course, working in unison to measure the ball distances and immediately send the data to TV monitors for users to see their results.
“There’s really this energy, this vibe you get from our Topgolf venues,” Topgolf Head of Communications, Kara Barry, told L.A. Weekly in February. “You don’t need to know how to play golf… or you could be the best golfer in the world. We just want you to come and have a good time. There is food, drinks, music and an energy you feel when you walk into the venue, where it’s this technology-driven experience that you can only get at Topgolf.”
Guests have the added benefit of the Topgolf location taking over the old Lakes at El Segundo golf course and transforming it into its own 10-hole, par-3 course for a more traditional golf experience.
The golf course was redesigned by course architect Mike Angus and will feature a complete grass and turf makeover, refurbished lakes, lighting for nighttime play and the Toptracer technology, so players can track their play as they would at the driving venue next door.
The Los Angeles location is now the fourth venue in California, with an Ontario location opening in March, and San Jose and Roseville locations opening in 2021.