
Tony Beaton, the founder of Global Equity 360, Inc.
Assisted living facilities (ALFs) provide essential services for older adults who require a level of assistance with daily activities while maintaining a degree of independence. These usually offer a combination of housing, personalized support services, and healthcare to meet residents’ varying needs.
The demand for these facilities rapidly increases as the population ages. However, in the United States, the number of adults aged 65 and older is growing at a faster rate than the overall economy. This has led to a shortage of suitable housing and care options for this demographic. By 2030, all baby boomers will be at least 65 years old, which means one in five U.S. residents will be of retirement age.
The supply of ALFs isn’t keeping pace with the rising demand, and this disparity is expected to strain existing facilities and create a critical need for new investments in this sector. It’s worth highlighting that the industry has seen steady growth because of this trend. Its revenue expanded at a compound annual growth rate (CAGR) of 2.7% over the past five years, reaching an estimated $45.5 billion in 2024. This surge will continue as the market size is projected to increase from 2024 to 2029, presenting an enticing opportunity for investors to enter a market that addresses a societal need and offers strong potential returns.

Tony Beaton, the founder of Global Equity 360, Inc. and a seasoned entrepreneur, states that the stable and soaring demand for ALFs ensures reliable occupancy rates, making these investments relatively low-risk compared to other real estate ventures. In addition, the business model of ALFs combines real estate with healthcare services. This provides multiple revenue streams and the potential for higher returns on investment (ROI). “Investors can expect an ROI from 18% to 20%. It’s an attractive option for those diversifying their portfolios,” Beaton remarks.
Global Equity 360 emerges as a critical player in this field. It creates healthy returns through strategic acquisitions and partnerships across diverse real estate sectors, focusing on ALFs, among others. This distinct focus stems from the founder’s experience. Beaton’s father’s passing and the substandard care he received in a nursing home inspired the entrepreneur to delve into assisted living facilities. Appalled by the lack of quality care and the neglect his father suffered, he established a business that would prioritize the well-being and dignity of its residents.
Beaton leverages his over 25 years of experience in real estate, marketing, and finance to position Global Equity 360 at the forefront of the market. The firm’s ethos revolves around personalized investment advisory, combining proven methods with cutting-edge technology to optimize returns.
The founder emphasizes that investing in ALFs offers benefits besides financial returns. “For many investors, there’s a sentimental value in knowing that their investment is contributing to the betterment of society by providing high-quality care to older adults,” he states.
Beaton introduces a unique approach to investing. He stresses the importance of looking at intrinsic value—looking beyond the current market value of a property to what it can become with the proper investments and management. His approach translates to Global Equity 360 acquiring properties below market value and transforming them into high-performing assets that deliver substantial returns over time. The company is expanding its portfolio in the sector, with several projects underway. One of these is converting a hospital system in Iowa into an ALF.
Global Equity 360 has ambitious plans to extend its footprint across multiple states. It’s currently targeting a large-scale acquisition in Illinois, including a property already set up as an ALF. Meanwhile, the company plans a ground-up construction project on 25 acres of land in Maryland. This would address the lack of assisted living facilities in the area. These projects highlight Global Equity 360’s commitment to meeting the growing demand for assisted living facilities nationwide.