Jon StojanWhitney Elise S, also known as Blue, offers clients relaxing, personalized hair and beauty support through styling and consulting services. Her company, The Indigo Experience, strives to meet every client’s unique needs and create a calming atmosphere focused on their satisfaction. Whitney has been a passionate hair stylist and makeup artist for several years, mastering the art of cutting and caring for a variety of hair types. Her journey to becoming a business owner has had its challenges, but Whitney’s love for pampering others has inspired her to keep going. She envisions launching a hair product and styling tool line so she can share her knowledge with clients and other women looking to step up their hair care routines.
A talented hair stylist should be committed to understanding what a client really wants and delivering that vision in a way that aligns with their hair type and desired care routine. Some hair stylists pressure their clients to choose hairstyles and looks they may not want, leading to a disappointing beauty experience.
This phenomenon causes many women to put off their salon visits, especially if they’re searching for a new stylist. Getting a haircut or a different style or color involves more than technique. People seek beauty professionals who are inviting and knowledgeable. Clients want to feel supported in their self-care routine and encouraged to follow their out-of-the-box ideas.
Whitney, an experienced stylist and MUA, understands women’s struggle to find reliable, professional beauty practitioners. As someone who has operated independently for many years, Whitney has become proud of the joy she can bring to clients. In her cozy home studio, she listens intently to a client’s ideas and transforms them into a beautiful look that instantly raises their confidence.
“Since I was a child, I wanted to be a hairstylist,” Whitney says. “I look to be of service to others, and this career allows me to advise women on how to improve their hair routine and achieve a look that will help them become their most radiant selves.
When Whitney opened The Indigo Experience, she quickly elevated her skills in hair styling and makeup. Understanding how to manage business operations and ensure the growth of her business was more challenging. Whitney had no previous experience with entrepreneurship, and only a few people in her close circle advised her about best practices. She sought support from several avenues, hoping to receive insights that would set her up for success.
However, it seemed that no one was willing to help her. Rather than use this experience to become resentful toward her successful peers, Whitney lent a helping hand to others. She began offering consulting services to other aspiring stylists, providing them with information she wished she had known. Many of these strategies focus on developing an authentic, professional business persona and developing the required infrastructure for company procedures.
As Whitney aims to scale The Indigo Experience, she hopes to positively impact more women by offering high-quality styling services and a judgment-free zone for self-improvement.