Will Jones
Image Credit: Louis Lee
If you’ve scrolled past a Know Thyself trailer recently and found yourself actually stopping to watch, you’ve already experienced the work of Louis Lemaire, professionally known as Louis Lee. The motion designer and visual artist behind byloulee has been quietly crafting the visual identity of one of the most visible wellness podcasts online, with long-term creative ambitions connected to places like Los Angeles.
Who Is Louis Lee?
Louis runs his creative practice under the name byloulee, where he focuses on short-form visuals, intros, reels, visual assets, and design work for brands and creative projects. It’s the kind of portfolio that spans client work and passion projects, but his most notable ongoing collaboration has been with Know Thyself, the podcast hosted by André Duqum.
For those not yet in the loop, Know Thyself is a weekly show exploring consciousness, personal growth, and self-discovery through conversations with guests like Tim Ferriss, Dan Harris, and Lucy Hale. The podcast has built a devoted following among people interested in spirituality, neuroscience, and what it actually means to live an examined life. Each week, André interviews experts ranging from spiritual educators to cutting-edge scientists, and every episode needs a trailer that captures that depth in seconds.
That’s where Louis comes in. For the past year and a half, he’s created every single trailer for the show. Since last June, his role expanded further when he began collaborating directly with André on the broader visual direction of the entire Know Thyself brand.
Less Flash, More Substance
What separates Louis from the endless scroll of motion designers on Instagram with flashy work? His philosophy is refreshingly straightforward. He aims to create visuals that feel both meaningful and genuinely beautiful, without overdoing things.
In a creative landscape where more is always supposed to be more, that restraint stands out. Watch any Know Thyself trailer, and you’ll notice what’s not there. No gratuitous effects piled on top of each other. No visual noise competing for your attention. Just considered, intentional imagery that serves the ideas being presented.
The approach matches the content perfectly. A podcast about self-knowledge and inner work needs visuals that create space rather than fill it. Louis understands that, and his work reflects it.
Image Credit: Louis Lee
Building Toward Art Direction
Louis isn’t content to specialize in one corner of the creative world. He’s actively working to master the full scope of visual art, from motion design and filmmaking to traditional design and VFX. The goal behind this breadth is specific: he wants to become a well-rounded art director with a real understanding of every part of the creative process.
It’s a deliberate long-term approach. The best art directors aren’t just people with good taste who delegate well. They’re creatives who understand the challenges of every discipline because they’ve lived them. Louis is building that foundation now, skill by skill, project by project.
Looking Toward Los Angeles
Here’s where the story takes on a longer-term perspective. Over time, certain cities become more than just creative references, they represent places where artists imagine building the next chapter of their lives. The United States, and Los Angeles in particular, has long been one of those environments, known for experimentation, scale, and cross-disciplinary collaboration.
Know Thyself is part of that inspiration, but so is the broader creative ecosystem surrounding it. Los Angeles has historically attracted artists operating at the intersection of art and commerce, spirituality and spectacle, independent vision and mainstream reach.
Louis’s work reflects that sensibility. His visuals for Know Thyself translate complex ideas into accessible imagery without flattening their meaning, a skill increasingly valuable in cultural spaces where depth and clarity rarely coexist.
The Visual Language of Self-Discovery
Know Thyself has carved out a specific niche in the crowded podcast landscape by taking spiritual and philosophical topics seriously without being preachy about it. André Duqum interviews his guests with genuine curiosity, and the conversations often go places that mainstream media won’t touch.
The visual identity Louis has helped create supports that mission. It signals to potential listeners that this isn’t another surface-level wellness podcast. The trailers feel considered and crafted, inviting viewers to take the content seriously before hitting play.
For a city that loves both cutting-edge aesthetics and ancient wisdom traditions, Know Thyself and the visual direction surrounding it feel like a natural fit.
Check out Louis Lee’s work at byloulee.com and follow him on Instagram and X at byloulee.
Image Credit: Louis Lee