Today, at the entrance of NBC Studios, PETA protestors answered the age-old question, “Why did the chicken cross the road?” They were protesting The Jay Leno Show after a recent McDonald's promotional campaign ruffled the fowls' feathers. The fast food institution has become the focal point of PETA's long-running McCruelty campaign for what the animal-rights group charges, per a recent press release, is “its failure to adopt more humane slaughter methods.” Protestors dressed in fluffy chicken costumes held signs that read “McCruelty, I'm hatin' it” and, special for this occasion, “McDonald's Nothing But Cruelty,” with NBC's peacock decapitated and turned upside down.
PETA members waved signs up and down South Bob Hope Drive, outside of the studio's audience holding area, while passersby frequently honked with encouragement. The occasional shout of “You're crazy” only made the chickens dance. To six-piece or not to six-piece? We'll let you decide.