Before the rock stars fill Austin's 6th Street, tech geeks, marketers, journalists, and a few celebrities take over downtown for SXSW Interactive, March 8-12, 2013. Included here are members of the Jash Network — Sarah Silverman, Michael Cera, Tim Heidecker, Eric Wareheim and Reggie Watts — and Nerdist's Cosplay Party, among other sights.
Photos by Nate “Igor” Smith.
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