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If you think the hottest spot at LA Fashion Week is backstage with the models or front row with the celebs, you're sadly mistaken. Those in the know have been making a beeline for the lo-carb Atkins booth in the lobby at Smashbox. Greg (the happy one on the left) and his partner in crime Key, have given away approximately 10,000 sugar-free Atkins advantage bars the course of the week. “People really love the chocolate and peanut ones,” he said. “It actually has real peanuts in it.”

Posted by Caroline Ryder

LA Weekly