Some business owners swear by automation as the key to their success. Others believe the opposite is true — that automation is the enemy, and constant, customized innovation is the real secret ingredient to a thriving business.
But for Terrence Kruse, the 27-year-old known for building three seven-figure businesses, the key lies in knowing when to automate and when to innovate. Kruse says mastering this balancing act when applying his marketing expertise is the exact reason he was able to build million-dollar businesses in widely different industries.
“Of course, we don’t really want to reinvent the wheel with each industry,” Kruse says. “I use the same systems, the same SMS and email sequences, even the same management software, and the same social media platforms to run the advertisements. My team uses these tried-and-tested systems that we know work how we want them to.“
At the same time, Terrence Kruse says myriad factors distinguish each of his ad management clients, hence his ability to customize their marketing systems to ensure great results, regardless of industry or business model.
“We also take the time to get on calls with people and fully understand their business’s needs,” says Kruse. “When people work with us, even if we’re using similar tools, it’s never going to be a copy and paste cookie-cutter approach. This is where we can really get in and apply our experience and strategies as experts to ensure we can fit the backend marketing to make it work for them.”
Getting this perfect balance between automation and innovation is no easy feat. Luckily for the clients, Terrence Kruse is not alone in figuring out the best approach to their sales and marketing needs. He does this alongside his loyal team members, who’ve been learning strategies from Kruse for years. His team is the real secret to his success. With them by his side, Kruse’s ability to achieve quality service at scale and help his clients flourish.
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