In Taco Bell's vision of living más, it may appear that age ain't nothing but a number. The fast food chain announced today plans to take kids meals off its menus and has begun to phase out its inventory effective immediately. By January 2014, all locations will have removed the combo. If you were to look it up online, Taco Bell has already erased digital traces of the item; the page turns up as an error.
“We removed Kids Meals from our restaurants because they aren't a part of our brand strategy,” says Taco Bell spokesperson Rob Poetsch. “As we listening to our customers, they tell us they want a more relevant Taco Bell, so we're focusing on developing menu items that deliver on 'food as experience' such as Cantina Bell and Doritos Locos Tacos.”
According to a press release, Taco Bell's chief executive officer Greg Creed says, “What does make sense is concentrating on expanding choices that meet and exceed the diverse needs of consumers of all ages, without losing focus on what makes us great today.”
For fans of kids meals, your favorite food items — such as the crunchy taco, soft taco, cheese roll-up and bean burrito — will still be available on the menu. They just won't be sold as a combo, which, if you're reading this, you're probably old enough to enjoy as separate items anyway.
And in related news:
Want more Squid Ink? Follow us on Twitter or like us on Facebook. Follow the author on Twitter at @chrstnchiao.