It's no wonder that concert giants like Live Nation want a piece of the act: Dance music festivals like Electric Daisy Carnival, Hard and Ultra are taking over America.
The formula seems to include getting tens of thousands of people outdoors to see superstar DJs rock massive sound systems. But what happens when you shoehorn a marquee spinner into a relatively intimate venue?
The recently opened Sound Nightclub in Hollywood plans to find out:
Sasha, a big-room, main-stage spinner if ever there was one, will grace the decks of this 500-capacity boutique venue tomorrow night.
'Tis the season for superstar DJs to perform intimate spaces in the run up to the annual DJ retreat known as Miami Music Week, which starts March 15.
Sasha is promoting the forthcoming addition to his Involver compiliation series, to be titled invol<3r. It's due March 18 via Ministry of Sound.
Sound and the fury of a Sasha crowd on a Friday night? We're in.
Sound is at 1642 N. Las Palmas Ave. Pre-sale tickets are sold out.