Jon Stojan
Image credit: Nicolas Della-Libera (@smithisfamous)
French producer Nicolas Della-Libera, known professionally as “Smith” (@smithisfamous), has had an impactful career in Canada, producing ads for a wide range of world-famous brands and companies, and even positively affected international tourism in the country with one of his campaigns.
Smith’s expertise in rebranding iconic brands is evident in his prestigious portfolio of filmography, including his work with FILA. However, it was his involvement in the 2022 rebranding campaign for Air Transat, titled Travel Moves Us, that truly positioned him as one of the top commercial producers in Canada. Smith worked closely with both the director, CARAZ, and the photographer Alexis Belhumeur to push the vision forward. Their objective was to deliver an impactful, high-octane film that captured the essence of Canadian travel in such a way that resonated with audiences all over the world. The film continues to be shown on flights to over 60 global destinations, enhancing the brand’s identity and promoting tourism in Canada.
With a track record of successful work, Smith has established a working relationship with award-winning directors like CARAZ. In fact, CARAZ describes Smith as “one of a kind” for his collaborative approach and intuitive understanding of a project’s needs. Beyond his technical skills, Smith’s unique talent lies in knowing when to intervene and when to let others lead. “He doesn’t just produce. He curates, nurtures, and elevates everything he touches.” CARAZ continued, “His unique eye for detail and ability to bring together the best talent and productions crews in the industry never ceases to amaze me. It’s the perfect formula for companies that want to bring their brands into the modern day.”
Image credit: Nicolas Della-Libera (@smithisfamous)
Beyond commercial production, Smith has also a long and successful career producing music videos and other short films. In 2021, Smith collaborated with artist Charlotte Cardin, lead by CULT NATION’s founder Jason Brando and director Sebaztian to produce The Phoenix Experience, a live show that combined performances with stunning narrative visuals. Setting a new standard for digital performance, the project enjoyed phenomenal success and popularity, earning a Félix Award for Best Online Concert of the Year. Describing Smith’s involvement, Jason Brando stated, “Smith brought a unique blend of creative vision and operational precision. His ability to innovate while ensuring smooth execution elevated the project beyond expectations.”
Known for being a fearlessly creative producer, Smith is a frequent collaborator with industry-leading ad agencies like Sid Lee. In addition to his work with CULT, Smith has worked with reputable production companies including Consulat, Telescope Films, Colossale, Cosette, CUZ, and Prettybird, crafting advertising campaigns and music videos for directors such as Fred de Pontcharra, Benjamin Nicolas, GED, Kid Studio, Francois Rousselet, and Simon Duhamel, among others.
Image credit: Nicolas Della-Libera (@smithisfamous)
With his roots in France, Smith’s extensive career as a producer goes beyond producing music videos for renowned artists like Zach Zoya, Sarahmée, KNLO, and London Grammar and working on high-profile ad campaigns for major brands such as FILA, Converse, and Nissan. Smith has also produced television series such as A Taste of Marley and Phototrip, the latter of which featured National Geographic photographer Mathieu Dupuis on a scenic journey through Québec and earned him a nomination for Best TV Series: Biography or Portrait at the Gémeaux Awards.
When asked about what motivates him, Smith explains that his goals go beyond mere production; he states that he strives “to bring deeper meaning and beauty to every project.” This intention has surely paved the foundation for his successful career, as he has clearly has a distinctive ability to bring his own unique artistic vision to a wide array of projects, from music videos and television to global commercials, Such talent has earned Smith both national and international recognition, with his work receiving multiple industry nominations and awards such as Vimeo Staff Picks, Berlin Music Awards, Dynastie Gala, among others.
With a knack for producing ads, music videos, and content that attracts audiences with bold visuals and dynamic pacing, Smith strives to produce influential work that creates awe and spectacle, pushing the boundaries of what’s possible in commercial production.