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Pop-Up of the Week: 29 Rooms- Expand Your Reality


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Miss Refinery29’s surreal pop up experience last time it was town? This weekend offers your last chance to room it up. 29Rooms: Expand Your Reality, which returned in early November is more than a selfie-pose fest, it’s an interactive walk through themes and ideas, wherein creating, consuming and moving around all play a part. Touting “a diverse group of local and national collaborators,” 29Rooms fuses art, culture, fashion, tech, entertainment, politics and lifestyle in an imaginative and novel way, even while it injects marketing elements into each room (brand collaborations include Uber, Lola, Facebook AR, Smashbox, Clarins and Hulu). Photos here are from the star-studded opening party courtesy Refinery29.

4315 Beverly Blvd., East Hollywood;  Open through Sun., Nov. 17, various times. $25. 29rooms.com.