Jon Stojan
Image credit: Pat King
Pat King is a leading figure in modern design and art direction, with a portfolio that demonstrates his inventiveness, originality, and a deep grasp of branding dynamics. Pat has a strong foundation in Digital Communication & Media from NYU. His interest in branding and cinematography was piqued early in his career, working on National Geographic polar bear cams and filming action sports videos in Whistler, British Columbia.
Following extensive training in major campaigns and rebrands for esteemed organizations such as ABC, NFL Network, and Nickelodeon, Pat’s professional path was characterized by significant assignments that highlighted his aptitude for visual storytelling and elevating brands. His work for the HBO Max Harry Potter Reunion Special was particularly well-received, demonstrating his ability to combine nostalgia with cutting-edge design.
Pat’s style of art direction is distinguished by a deft blending of imagination and practical knowledge. His time at Trollback+Company, where he worked on ground-breaking projects for international clients, was crucial in developing his skills in motion design and branding. His ability to create visual identities that function across a variety of media channels is demonstrated by the fact that his work not only reflects current trends but also guarantees timeless appeal.
Image credit: Pat King
Pat has adopted a nomadic work style in recent years, using remote capabilities to develop creative solutions from locations throughout the globe, including London, Amalfi, Canada, and beyond. This adaptability is emphasized by his flexibility, which also enhances his creative process by providing inspiration from many cultural contexts.
Pat has an influence that goes beyond business boardrooms; his participation in global pride events and joint projects with LinkNYC during New York’s pride festivities demonstrate his dedication to LGBTQ2IA+ inclusion and community via design. Through visual communication, he amplifies voices and forges important relationships in addition to focusing on aesthetics in his work.
Pat, who has a strong business mentality, wants to grow his studio to encourage innovation on a bigger level. His desire to work closely with startups is indicative of his conviction that branding and design can act as accelerators for change and expansion. Pat’s work continually combines creativity and strategic vision, whether he is creating design systems for AppleTV+’s sports broadcasts or reimagining visual identities for legendary businesses.
Image credit: Pat King
Pat’s counsel for would-be artists is a reflection of his path: “Say yes to everything. Dive into different mediums and embrace diverse experiences—they shape your perspective and enrich your creative toolbox.” His theory promotes a holistic approach to creativity that takes into account human connections, society, and the natural world and stresses the significance of maintaining a connection to inspiration outside screens.
Pat sees his studio serving as a center for innovative design projects, fostering creativity, and guiding the development of visual communication in a quickly evolving digital environment. His ambition to empower startups and young businesses by assisting them in navigating the complexities of branding and marketing strategies is in line with his objective of growing the studio’s reach.
Pat King is the quintessential modern-day creative director who strikes a balance between strategic acumen and creative inventiveness. His path from polar bear cams to becoming a global leader in design is a testament to his tenacity, inventiveness, and relentless dedication to pushing the frontiers of design and art direction. Pat’s influence extends far beyond the projects he works on, permanently altering the course of visual storytelling as he continues to reshape the business.