July saw English singer and songwriter Ellie Goulding release her fourth album, Brightest Blue, and she’s been working on these cool lifestreams with Vevo.

“We are thrilled to work with Ellie Goulding and spotlight her incredible new tracks with a never-before used technology in AR/XR. We have a long standing relationship with Ellie and it was great collaborate so closely and creatively with her on this Official Live Performance,” JP Evangelista, SVP, Content, Programming & Marketing said in a press release. “We hope that these intimate live performances take her fans on an immersive journey, giving fans a different visualization for these tracks.”

See for yourself.

Tune in at 7:30 p.m. PT on Wednesday, August 25 via Vevo


LA Weekly