Jon StojanSuccessful entrepreneurs pave the way by taking calculated risks. They understand that the road to the top is filled with uncertainty, and only by embracing risk can they yield substantial rewards. These individuals have the foresight to identify opportunities and the courage to act on them. By balancing the potential rewards against the risks, they navigate through challenges that others might avoid. Michael Rigtrup possesses these traits, allowing him to push boundaries while pursuing his goals.
Rigtrup, a franchisee of Frenchies Modern Nail Care in Utah, has demonstrated the strategic risk-taking that sets successful entrepreneurs apart. The seasoned entrepreneur’s venture to franchise ownership attests to his adaptability and perseverance. He began his career with a seven-year stint at one of the largest multinational fast-food chains. Here, he gained experience within the franchise model, allowing him to build a strong foundation for his future endeavors.
Rigtrup later transitioned into the beverage industry, spending over 30 years sharpening his skills at various companies. He notes working for the world’s largest beverage distributor as one of his most challenging yet fulfilling roles. Starting as a driver, he worked his way up to become an area sales manager. Rigtrup later rose to vice president, overseeing operations across the western United States, including Hawaii and Alaska.
This period of Rigtrup’s career developed his expertise in negotiating contracts, understanding market dynamics, and motivating teams. These skills would later be invaluable in his entrepreneurial journey. After a successful career in the beverage industry, he ventured into finance, acquiring licenses and gaining expertise in mutual funds and life insurance. With this diverse background, the dynamic man has showcased an uncanny ability to excel in different environments. Pondering his success climbing the corporate ladder, he attributes it to his operational skills and ability to build strong relationships at all levels of the company.
The economic downturn in 2008 prompted him to reconsider his path. A recruiter led him back into the beverage industry. However, this time, his role was in the brand and supply side, where he worked on launching and growing a unique product. This role was challenging. However, it solidified his belief in taking calculated risks—a philosophy that would lead him to franchising.
When Rigtrup saw an opportunity to buy into a franchise, he knew it was a risk worth taking. “I learned that if you aspire to reach the top, you must be willing to push the envelope, which means taking risks and making mistakes. Without taking these risks, you remain in the middle of the crowd. You might avoid errors, but you also miss out on true success,” Rigtrup remarks.
He meticulously evaluated multiple franchise concepts. Rigtrup chose Frenchies because its values and vision aligned with his. Frenchies, a modern nail care salon, is known for its healthier and more natural approach to nail care. The brand has earned a reputation in the industry with its commitment to cleanliness, non-toxic products, and exceptional customer service. As the owner of Frenchies’ Utah branch franchise, Rigtrup brings innovative concepts to build a strong presence in the community.
Rigtrup distinguishes himself as an entrepreneur with the importance he puts on culture. He believes success doesn’t revolve around profit margins or customer satisfaction. It centers around creating an environment where employees and customers feel valued and respected. Rigtrup’s philosophy echoes that of industry giants, which prioritize employee well-being even above customer satisfaction. “Positive culture attracts the right customers and employees, leading to long-term success,” he emphasizes.
It’s worth noting that the experienced entrepreneur’s approach to entrepreneurship was partly shaped by his father, a third-district court judge. He only fully appreciated his father’s influence until later in life. However, he now recognizes how his father’s ability to relate to people on both sides of the fence has shaped his approach to business. His father’s emphasis on fairness, understanding, and doing what’s right has been ingrained in Rigtrup’s business practices.
Rigtrup further stands out for his commitment to giving back. He’s invested in his community, striving to use his success to make a positive impact. The passionate man is dedicated to growth and individuals’ well-being, whether through supporting local charities or building strong teams within his business. He is particularly passionate about suicide prevention charities.
Michael Rigtrup’s success as an entrepreneur and franchise owner of Frenchies in Utah stems from his diverse professional experience and wisdom. His story is an inspiring example of how perseverance, integrity, and a willingness to take calculated risks can lead to extraordinary achievements.