Did you know that the diamond industry is worth $80 billion as of 2019? And Luxe VVS Jewelers contribute profoundly to this industry with their unique concept of allowing customers to custom-make their diamond jewelry.
For many, diamond jewelry is akin to a million-dollar home or a luxury car. Unfortunately, most jewelry stores tend to sell inferior-quality diamonds at an exorbitant price. Luxe VVS Jewelers revolutionizes the game by offering topnotch diamond jewelry without putting a dent in your pocket. It provides two of the best quality diamonds: VS, meaning Very Slightly Included, and VVS, meaning Very Very Slightly Included.
The Growth of Luxe VVS Jewelers
Luxe VVS Jewelers didn’t become one of the most popular diamond jewelry companies overnight. While most companies spend thousands on ads, Luxe decided to collaborate with celebrities and music artists. The hip-hop culture has a massive influence on the style of diamond jewelry that Luxe creates.
But the owners didn’t want to limit their collaboration efforts to celebrities from the music industry. They also started working with celebrity jewelers. This allowed them to provide topnotch designer diamond jewelry at a price that proves hard to match.
Luxe VVS Jewelers relied heavily on the quality of diamonds they use and their association with music artists and celebrity jewelers. They knew that this was a referral-heavy industry, and that’s one reason they wanted to build a strong relationship with their brand ambassadors and loyal customers. They aimed to create a unique customer experience so that customers wouldn’t think twice about recommending their brand to others.
From the one-on-one phone call regarding your jewelry’s measurement to getting the approval of the specifications and requirements using a 3D model, you won’t find a single gap in communication that may lead to any type of complaints later.
The company’s unique strategy of letting customers design their jewelry is one of a kind, making them the first to develop such an innovative concept. They go out of their way to ensure that their customers are thrilled with the final product. This relentless effort to satisfy customers has helped the brand emerge as one of the fastest-growing diamond jewelry companies in the US.
Future of customized diamond jewelry
With the swift growth of Luxe VVS Jewelers, what’s next for this brand? For now, the owners want to instill the idea of customized diamond jewelry among consumers. Many remain unaware that they can design their diamond jewelry.
Apart from customer awareness, the company also wants to team up with new musicians. They want their jewelry to reflect the power and creativity of music. NLE Choppa, one of the most celebrated rappers, is already a big fan of this brand. The company also wants to invest more time handpicking the diamonds and finding new ways to incorporate them into their creative designs.
Luxe VVS Jewelers proves that paying attention to detail can bring your business to new heights. They believe that their diamonds’ quality and the freedom they give to users in designing their piece of jewelry set them apart. You can now get your diamond piece shaped by celebrity jewelers by submitting your design to Luxe VVS.
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