The Jack In The Box food truck, which we first heard about back in May, is no joke. It's real, as is this new TV ad promoting the fast-food chain's Munchie Mobile, which Jack In The Box's eponymous talking mascot apparently built to give people a taste of his “newly revamped classics.”

Look! Real people (paid extras?). On the streets of a real city (Los Angeles). In front of a real bar (Broadway Bar). Eating burgers. From a Jack In The Box food truck.

In pre-2012, why should we be surprised when any trend is co-opted then regurgitated and resold to us in slicker, more expensive packaging? Enjoy the video after the jump.

Elina Shatkin is a staff writer at LA Weekly. Follow her at @elinashatkin or contact her at

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