Is Your Retail Marketing Strategy Future Ready? Insights from Ray Sheehan, the Founder of Old City Media

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Prepare for a significant uptick in retail sales, projected to surge by 4% to 6% and reach an impressive $5.13 trillion to $5.23 trillion, as shown by Forbes. This paints a compelling picture of opportunities beyond mere numbers; it’s a golden era for brands to captivate and expand their consumer base like never before.

However, the critical question at hand is: Is your retail marketing strategy still effective enough to compete with other brands?

With the wave of e-commerce, evolving consumer preferences, and the impact of the digital age, a new era dawns. The future of retail will be shaped by personalized shopping with AI, augmented reality, and a growing emphasis on sustainable practices.

At its core, retail marketing is the creative bridge connecting brands with consumers. It’s about crafting experiences that resonate and building enduring relationships. In this retail revolution stands Ray Sheehan, the founder of Old City Media. With roots initially laid in the entertainment industry, Old City Media has transitioned into a powerhouse focused on events and retail across North America.

Navigating the Complexities of Retail

With consumers turning to digital platforms for shopping, Ray suggests brands to increase their online presence. In one of his articles, he mentions two key points that every brand should take note of:

1. Create shareable posts before and during the event to document the experience on your brand’s social channels.

2. Drive traffic back to your website by adopting simple approaches like adding a CTA so the attendees know where to look for more information.

Ray also brings an innovative touch to retail strategies by advocating for unique approaches. This includes offering incentives to brand ambassadors and strategically planning events during peak seasons. His advice to brands emphasizes the importance of crafting well-defined marketing strategies and closely monitoring key performance indicators (KPIs) to guarantee successful goal achievement.

Ray’s Practical Strategy

In a world where staying ahead is the key to survival, Ray ensures Old City Media adapts to evolving trends. He strives to foresee trends and proactively respond to market changes. One such testament to this strategic understanding is the introduction of the GIFT Program in the summer of 2020.

The GIFT Program is a modern take on pop-up sales activations, prioritizing customer-centric approaches. With over 35,000 events and substantial partner payouts, it has sustained field marketing and sales teams during challenging times due to the pandemic. It has also created a cycle of engagement benefiting all stakeholders.

Old City Media’s track record of successful initiatives with a vast clientele solidifies its position as a thought leader in the retail marketing domain.

A Final Word

In navigating the future of retail marketing, strategic brilliance, innovation, and customer-centric approaches are more critical than ever. As businesses encounter evolving consumer behaviors and technological advancements, they need to adopt shaping the changes in retail engagement.

Old City Media stands as a beacon of strategic brilliance with its ability to navigate complexities, innovate, and prioritize customer-centric approaches. It ensures success in the present and positions them as leaders shaping the future of retail engagement. Ray Sheehan’s leadership continues to illuminate the path for this agency in the realm of retail marketing.

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