You know you swell up just a little bit when you read that “Designed by Apple in California” label on the back of your iPhone.
Don't be too proud, though:
As you well know, it might have been designed in your home state, but it was assembled in China.
The cheap, quick-to-adopt techno-labor across the Pacific has allowed Apple to become one of the world's most-valuable corporations while still claiming some attachment to American ingenuity.
But what if, in order to claim a product was truly made in California, companies had to meet certain standards? Could be good for our state, which recently tied with two others for worst unemployment rate in the nation.
State senate Majority Leader Ellen M. Corbett wants to do just that. This week she announced that her “Made in California” bill passed the Senate Business, Professions and Economic Development Committee.
Her office says SB 12 would …
… allow California manufacturers to capitalize on the state's global reputation and better market their products in an increasingly competitive economic environment.
Basically the law, if passed, would add to a list of unfair or deceptive acts or practices selling goods as made here that aren't.
It would authorize the governor's Office of Business and Economic Development to figure out what qualifies.
Of course, this doesn't mean that Apple will immediately begin making all iPhones in California. It already gets the Golden State's halo effect while taking advantage of Chinese labor at the same time.
But it could persuade other companies that making stuff here makes good marketing sense.
Next step for the bill is the Senate Judiciary Committee.
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