Daniel Fusch
Los Angeles has always been a city of reinvention. People come here with ambitions, and the city reshapes them into realities that influence culture, business, and community life. Among the newest wave of leaders is Maksym Marshchivskyy, a Ukrainian entrepreneur, sports official, and mentor who has made Los Angeles his home. His journey illustrates how European institutional models—rooted in federative governance, mentorship structures, and continuity of tradition—are now being rebuilt in Los Angeles, creating bridges between legacy and innovation.
From Ukraine to Los Angeles: A New Beginning
When Marshchivskyy moved to Los Angeles, it was more than relocation—it was reinvention. In Ukraine, he had built a vertically integrated retail and distribution network, introducing modern grocery formats and launching several regionally franchised food brands. His entrepreneurial journey began at all levels of a major national supermarket chain and later expanded into creating his own retail innovations. Los Angeles provided a broader stage to bring those ideas to life.
“LA values diversity of ideas,” he reflects. “I came here not only to build businesses, but to build communities that connect people through culture and shared purpose.”
Business, Culture, and Sport: A Threefold Mission
In Los Angeles, Marshchivskyy’s work spans three areas: entrepreneurship, cultural development, and sport.
Through Peaky Sticks Billiards & Lounge, he established the physical headquarters for the American Billiards Pyramid Federation. More than a recreational space, Peaky Sticks serves as the national training center, tournament venue, and operational base where coaching programs, referee certification, and official league competitions are developed and hosted.
At the same time, he co-founded Ukrainian Hills, a business community that supports entrepreneurs navigating the U.S. market. Its goal is to help immigrant founders and local innovators exchange knowledge, form partnerships, and scale opportunities together.
Sport Governance and the European Memorandum
Marshchivskyy also serves as Vice President of the American Billiards Pyramid Federation (ABPF). In 2025, ABPF organized the first U.S. Championship in pyramid billiards and created a professional referees’ panel, together with a results register and video archive. According to federation materials, ABPF has a Memorandum of Cooperation with the European Pyramid Federation (EPF), and Marshchivskyy is an initiator of efforts to create a renewed International Pyramid Federation. He has also obtained national referee status in the U.S., with eligibility to officiate in any state and city.
What makes this work different is its global urgency. Pyramid billiards—once a thriving sport across Europe and Asia—suffered institutional collapse following the war in Ukraine and the exclusion of Russian athletes from international events. With the original global system fractured, Marshchivskyy’s goal is not merely to promote the sport in America but to restore its legitimacy and continuity through the creation of new transnational governance. His initiative aims to rebuild what was lost—through formal international alliances, a new world federation, and an American base of operations.
“The sport needs a new foundation, independent of outdated structures,” he says. “By developing it in the U.S. and linking with Europe, we give it credibility and a chance to grow internationally.”
Communities as the Core
If there is one constant in Marshchivskyy’s initiatives, it is community-building. For him, businesses are not an end in themselves but vehicles for creating ecosystems.
At Ukrainian Hills, mentorship sessions bring together immigrant founders who learn to adapt European retail practices to American realities. At Peaky Sticks, tournaments combine with cultural nights and networking events. And through ABPF, young athletes find structured opportunities to develop and compete.
“Communities outlast businesses,” Marshchivskyy explains. “If you create a strong community, the business will succeed—but more importantly, the people will grow with it.”
Family Mentorship and Youth Leadership
This philosophy extends into his personal life. Marshchivskyy is the father of two nationally ranked swimmers: Maks (11) and Danylo (8). Both have won state and national championships, placing among the top athletes for their age groups.
Their performances have earned official rankings from USA Swimming, including Top-5 and Top-15 national placements, MVP recognition, and team records. Their success is not only a reflection of athletic potential—but also a case study in generational mentorship, public influence, and the transmission of leadership culture within the family unit.
“Family leadership is the most personal form of community-building,” he says. “It shows that guidance, discipline, and encouragement can turn potential into achievement.”
He calls this approach “family mentorship”—proof that leadership begins at home and radiates outward.
European Retail Models, Local Impact
One of Marshchivskyy’s most valuable contributions is his ability to adapt European retail and leadership models for the U.S. market. His experience with Selecto Market in Ukraine—where he expanded franchise systems and introduced experiential formats—now informs his consulting work with entrepreneurs in Los Angeles.
Instead of chasing short-term profits, his philosophy emphasizes sustainability, innovation, and cultural integration. These principles have already influenced small businesses launched by immigrant founders and collaborative projects in food, retail, and entertainment.
In this way, Marshchivskyy’s work goes beyond building companies. It helps reshape the urban fabric of Los Angeles, where cultural identity and economic opportunity intersect.
Recognition and Global Standing
Marshchivskyy’s efforts have earned both national and international recognition. In 2021, he received the Award for High Reputation, granted by Standard Chartered Rating (SCR GmbH) and the International Rating Association with EU support, honoring integrity in business. That same year, he was named “Leader of Entrepreneurship of Ukraine” by the Assembly of Business Circles of Ukraine, recognizing his achievements in retail innovation and entrepreneurship.
Combined with his governance work at ABPF and his community initiatives in Los Angeles, these honors establish him as a leader whose influence spans borders.
LA’s Next Chapter of Reinvention
The story of Maksym Marshchivskyy is not only about personal achievement. It shows how European institutional models can reshape Los Angeles—through businesses that double as cultural spaces, federations that revive neglected sports, and mentorship that inspires the next generation.
In a city defined by reinvention, this model offers a new vision: entrepreneurship as cultural diplomacy. By blending European principles with Los Angeles’ energy, Marshchivskyy demonstrates that business can be more than transactions—it can be the foundation for communities that thrive across borders.
As one colleague at Ukrainian Hills noted: “Max doesn’t just launch ventures. He builds communities that outlive the businesses themselves.”
For Los Angeles, always searching for its next identity, this may be the chapter that defines its future.
In a time when pyramid billiards faces institutional extinction, Marshchivskyy’s work offers a rare model of transnational sports reconstruction. He is not simply promoting a discipline—he is reestablishing its global foundation, brick by brick. His leadership bridges continents, revitalizes systems, and preserves a cultural sport at risk of disappearing. Through governance, diplomacy, and institutional design, he is demonstrating that rebuilding is a form of innovation.