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Last Wednesday, Adam Aron, the CEO of AMC Entertainment, made a lot of people in the world want to kill him when he said that the movie theater chain was toying with the notion of allowing texting during certain film screenings in order to appeal to millennials. In an interview with Variety he said:

“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear 'Please cut off your left arm above the elbow.' You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.”

Millennials definitely do like phones, but not as much as this guy likes hyperbole.

During the subsequent 24 hours, people went bonkers on Twitter, demanding that Aron be terminated or burned at the stake or whatever. They were outraged that the moviegoing experience might be marred by dozens of lit-up screens, but there was an underlying thread of existential dread: Has humanity arrived at a point in its evolution where people under 30 can't be expected to put their phones away for two lousy hours (even fewer if it isn't a Judd Apatow movie)? “WHAT'S THE WORLD COMING TO?” everyone cried to the heavens.

Ultimately, Aron ate his words and washed them down with a $6 orange Fanta from concessions. On Friday, AMC sent out the following tweet, statement attached:

LA Weekly