Chelsie Carvajal
Photo Courtesy of Sexy Time
The idea took root in a moment that was both silly and sincere. Josh Aaron, then a stay-at-home dad in Connecticut, was juggling the usual chaos: diapers, grocery runs, and tightly packed time blocks. One day, he sent his wife a flirtatious, fake appointment confirmation—inviting her to meet him by the fireplace for what he called “Sexy Time.” Her response, enthusiastic and in all caps, sparked more than just laughter. It sparked momentum. That playful exchange became the blueprint for a product designed to bring structure and spontaneity together.
Josh, a seasoned marketer and product strategist, knew there was potential. He teamed up with Jacob Kavet, a Los Angeles-based music producer with a deep belief in love and connection. The two founders, living on opposite coasts, shared one goal: making intimacy less of a mystery and more of a priority. Together, they built Sexy Time, an app designed to help modern couples create space for intimacy without losing their sense of humor—or their minds.
The App That Makes Connection Feel Effortless
Sexy Time launched on June 7 with the tagline: “The sexy secret to staying connected.” Currently available on iOS and Android, the app targets millennial couples in the U.S. and Canada, with plans for expansion into the U.K. It isn’t a therapy app or a lifestyle empire in the making. It’s a focused tool with a clear goal—reviving connection through scheduled intimacy.
Each partner can make in-app date requests—choosing from “Sexy Time,” “Date Time,” or “Some of Both.” These requests remain within the app and are paired with native notifications and timely reminders. There’s no connection to external calendars and no messaging feature (for now). It’s simple by design and intentional in its features. During the development phase, Josh and Jacob consulted with sex educators who recommended a “menu” approach to help couples name and express desires. That guidance inspired customizable requests such as “Feeling Spicy?” and “Bit of Romance?”—which allow couples to communicate what they want in a low-pressure, open-ended way.
This structure does more than just organize calendars. It boosts intimacy, helps couples try new things, and improves communication in a way that feels natural. As users describe it, the act of identifying a desire, choosing a time, and knowing it’s on the horizon adds a sense of anticipation that lingers long before the moment itself.
Josh says, “Everything in our life was scheduled—why not the fun parts too? Our marriage wasn’t broken or anything, but we were slipping into patterns. Sexy Time helped us recognize what we were missing, without making it feel like another task.”
There is a reason the concept resonates so widely. Modern couples are tired of the myth that passion will emerge spontaneously after long workdays, school pickups, and Slack notifications. Sexy Time does not tiptoe around the issue. It says what many are thinking: if intimacy isn’t prioritized, it tends to disappear.
Scheduling as an Act of Care
From the beginning, therapists and relationship experts noticed what Josh and Jacob had created. They saw clarity, discretion, and above all, utility. The broader idea of scheduling intimacy is gaining widespread attention from relationship experts and lifestyle commentators, reflecting a growing cultural recognition of its value. Esther Perel, a leading voice in relationships, has spoken publicly about the value of scheduling sex, noting that “intentional, premeditated sex dates demonstrate care and commitment in a relationship.” Her sentiment is echoed in GQ, where she describes anticipation as a form of foreplay and encourages couples to use structure to spark creativity.
These real-world insights have filtered directly into Sexy Time’s build. Psychologist and couples counselor Dr. Laura Berman echoes this thinking: “Scheduling intimacy doesn’t make it less romantic—it makes it more intentional. It tells your partner: you matter enough for me to make time for us.” Her guidance aligns closely with Sexy Time’s design, which helps couples move from vague intentions to real action. Feedback from users confirms the impact. “We were getting messages from people saying, ‘I didn’t know how much I needed this,'” Josh recalls.
According to both founders, the app’s purpose is not to script anyone’s experience. It’s to open the door for conversations that often stay unspoken. Planning intimacy may sound overly clinical, but in practice, it gives couples something rare: time to anticipate, time to prepare, and time to engage. That anticipation itself becomes a thrill.
Sexy Time is a focused product with a singular purpose. That purpose is serious, even if the tone is playful. Couples who used to shrug at scheduling romance are now seeing it differently. It is not about scripting intimacy. It is about prioritizing it in a way that reflects how people actually live.
The calendar is not the star of the app. Conversation is. The simple act of naming a desire, setting a time, and waiting for it has a kind of gravity. It requires awareness. It invites openness. That is where the real connection starts. Sexy Time becomes a bridge, helping couples say what they want, hear each other clearly, and act on it. It is a small act that can reset the tone of an entire week.
The Future of Sexy Time Looks a Lot Like Real Life
What’s remarkable is what Sexy Time isn’t. There are no sleek high-rise offices behind it, no seed-funding buzz, no influencer campaign driving installs. Just two founders—Josh in Connecticut and Jacob in Los Angeles—working in parallel to build something sincere, personal, and increasingly scalable.
Jacob, a graduate of SAE Institute and Icon Collective, infused the app with interface details meant to feel warm and human. His background in music and production shows in the app’s tone and feel. “We wanted it to sound like your partner was reaching out to you, not a robot,” he says. That intuitive design is part of what makes Sexy Time so accessible.
Today, the app holds five-star ratings in the App Store and continues to grow by word-of-mouth. It has traction without hype. Growth without gimmicks. Josh and Jacob attribute this to one thing: they listened more than they launched. They designed Sexy Time not around what tech trends demand, but around what relationships actually need.
In a market flooded with wellness tech and communication tools, Sexy Time dares to be clear. It does not promise to fix everything. It doesn’t offer vague guidance or platitudes. What it does is create a private, playful space for couples to connect in the way that works for them.
And that’s exactly what makes it memorable.