When Amrapali “Ami” Gan was running OnlyFans, she watched ordinary people turn late-night selfies and explicit streams into empires. At the time, the platform had just cracked $1 billion in annual revenue; today it pulls in nearly seven times that, fueled by millions of creators hustling subscriptions, unlockable videos, and fans willing to pay extra just to have their messages bumped to the top of an inbox.

Gan’s role as CEO gave her a front-row seat to the chaos and genius of the adult creator economy. She saw women making hundreds of thousands of dollars a month selling intimacy one DM at a time. She also saw the gaps: the platform’s discoverability was practically nonexistent, and unless you already had a following on Instagram or X (formerly known as Twitter), your OnlyFans account was more likely to fizzle than flourish.

Two years after leaving the company, Gan is back with something new—and she’s betting it will crack open the next phase of the creator economy.

The startup is called Vylit, and unlike her old gig, it isn’t built for hardcore porn. Think of it as OnlyFans’ younger, more stylish cousin: a home for topless thirst traps, flirty photosets, and AI-generated versions of your favorite creator, without pushing into XXX territory.

Gan co-founded Vylit with Kailey Magder, her business partner from a boutique marketing consultancy. Together, they raised $2.7 million in seed funding, anchored by Windmill Chain Fund (whose backer prefers to stay in the shadows). A handful of angels, including Manifest Financial and Amaze CEO Aaron Day, rounded out the round.

The site—scheduled to launch in December 2025—will be web-based, staffed by a team of six, and open to anyone 18 and over. It will allow topless content, but no explicit sex. Instead, Gan calls it a platform for “rethinking how provocative content is shared and monetized.” Translation: a space where casual exhibitionism isn’t just tolerated, it’s a business plan.

One of its most hyped features is AI. Creators will be able to generate digital doubles of themselves, offering followers custom images that blur the line between reality and fantasy. Fans can also chat with avatars, the same way they might with a favorite OnlyFans model—but with the availability and speed of a bot.

For Gan, Vylit’s secret weapon isn’t just AI—it’s discoverability.

“That was the biggest complaint I heard from creators at OnlyFans,” she says.

Instagram and TikTok thrive on algorithmic discovery, while OnlyFans is a walled garden. No feed, no virality, no random fan stumbling across your work. Vylit aims to merge the two: the visibility of a social app with the monetization tools of a subscription site.

Magder points to the customization of early MySpace as inspiration. “What would stop just any regular person who actually does want to create content and monetize it?” she asks. “What’s stopping them from actually doing so?”

With the creator economy ballooning and generative AI moving from gimmick to tool, Gan is convinced the timing is right. Vylit won’t replace OnlyFans, but it doesn’t need to. Its pitch is more subtle: give anyone—not just the already-famous—the tools to make their exhibitionism profitable.

As Gan puts it, “We really want to enable anyone to be a creator.”

And if she’s right, the next billion-dollar platform for digital desire might not be built on porn at all.