A Day in the Life, a Hulu original series created by Super Size Me filmmaker Morgan Spurlock, is, as the title suggests, a documentary-style show that follows various, usually famous, individuals as they go about their everyday routine. Monday's episode featured a day in the life of Mario Batali, shadowing the chef as he and his Target red socks and blazing orange Crocs zip around New York via car and scooter.
The episode is interesting less because of the cooking — what little of it is here is shown through the lens of The Chew, which Batali co-hosts — and more because of the glimpse into the business of managing the Batali empire. At one point, he reflects on the nature of building and sustaining his brand.
“I think, above all, Americans have a remarkably refreshable and emptiable memory capacity,” Batali says. “So if they don't hear about you for a while, they forget about you, which is ok. And living in the media hub of New York City, there's a thousand ways to constantly remind them about the brand or about the personality. You could go on Good Morning America or you can go on The Daily Show — I mean, there are just a thousand people that are interested in having you participate, which is always a good opportunity.”
Next week's episode will follow Stephanie Izard, who won Top Chef in the show's fourth season and now runs Girl & the Goat in Chicago. To date, she is the only woman to have won the competition, and, incidentally, will be just the second woman featured in these first nine episodes of A Day in the Life.