Michele Stueven
To celebrate the kickoff of the FIFA Club World Cup at the Rose Bowl on Sunday, June 15, Paris Saint-Germain is bringing the best of France and the club’s Parisian culture to Los Angeles with the debut of an experiential pop-up, the PSG House at 8175 Melrose Ave in West Hollywood.
From Saturday, June 14 through Monday, June 23, European Champions Paris Saint-Germain will feature a free pop-up daily from 10 a.m. to 7 p.m. PSG House will offer fans and visitors an inspired blend of sport, fashion, art, music, and wellness
Courtesy PSG House
Highlights include:
- Interactive Spaces:
- Augmented Reality photobooth with Paris Saint-Germain players
- Trophy gallery showcasing the club’s historic achievements
- Kids Zone with games and interactive activities
- Rooftop soccer pitch and fan club events
- Wellness lounge and social spaces featuring food trucks and live music
- Content Studio: Daily shows and podcasts produced on-site, including Good Morning & Bonsoir and Wassup America.
- Retail & Capsule Drops: Shop the new 2025–26 home jersey as well as the away and third jerseys, as well as a curated selection of exclusive PSG fashion collaborations, available only at the PSG House.
- Comedy Nights :
- Wednesday, June 18: featuring Alexis Guerreros (The Cooligans Podcast), JF Harris (The Ringer, Comedy Central), Steve Furey (Dating No Filter, Hulu), and Jamel Johnson (Memes & Nightmares, Hulu)
- Sunday, June 22: featuring Armando Anto (Don’t Tell, World Tour, Multiple Specials), Ethan Edenburg (Conan, Wolves of Glendale, Tenacious D Tour), Melissa Villaseñor (SNL), and Jordan Thewlis (Don’t Tell)
Courtesy PSG House
- Workshops: covering fashion, cinema in collaboration with Miramax, innovation, and community-based.
- Live broadcast of all Paris Saint-Germain matches :
- Sunday, June 15: Paris Saint-Germain v. Atlético Madrid
- Thursday, June 19: Paris Saint-Germain v. Botafogo
- Monday, June 23: Paris Saint-Germain v. Seattle Sounders
Notable Collaborations Include:
- PSG x Savoir Faire: Bespoke fashion pieces and live workshops customizing shoes and accessories.
- PSG x The Weeknd: A bold jersey campaign tied to the artist’s Los Angeles concert and a chance to win tickets through in-house activations.
- PSG x Steven Harrington: A vibrant art-meets-football collab exclusive to Los Angeles.
- New Era, Alchemist, PTSF, Pamela e-Bike: Streetwear, sustainable fashion, and lifestyle collaborations rooted in urban identity and PSG’s cultural crossover.
Courtesy PSG House
Activations by Club Partners:
- Qatar Airways: Souvenir photos with PSG stars
- Visit Rwanda x BigFace: Coffee-tasting corner and all-day café
- Visit Qatar: Three-a-side soccer pitch
- Aspetar: Wellness corner inspired by elite sports recovery
- beIN SPORTS: Live content wall and VR PSG experiences
- EA SPORTS: Gaming zone with EA FC 25 tournaments
- Hisense: PSG House, provider of TVs and home appliances
- MatchWornShirt: Live jersey auctions and signed memorabilia
- Stanley: Custom hydration products co-branded with PSG
Courtesy PSG House