ESPN, and we're not just talking about “The Ocho” here, is expanding its presence in Los Angeles by launching a regionally focused sports-news site Dec. 21, Reuters reports.

ESPN/ABC Sports president George Bodenheimer said the sports network will likely roll out similar sites in New York, Chicago, Dallas, Boston, Pittsburgh and eventually expand to 20 cities in total. He said the localized sites would focus on area teams and athletes.

“Over time, I expect those (local sites) to be significant profit drivers for our company,” Bodenheimer said.