One of the continuing wonders of the L.A. mayor's race is watching Eric Garcetti — the silicon-coated, Donald Shoup-reading, fair-trade-smartphone-toting utopian — recasting himself as the “back to basics” candidate.
What's even more amazing is that Wendy Greuel — who built a career on pothole-filling — lets him get away with it. Anyway, Garcetti keeps at it today with his first TV ad of the runoff, titled, yep, “Back to Basics.”
Here it is:
“As your Mayor, I'll make L.A. business friendly and lead a new commitment to job training like we have right here in my district,” Garcetti says. “I'll be a back-to-basics Mayor, making sure that tax payers get their money's worth along with the services they deserve.”
This ad does have a more dynamism to it than Garcetti's primary ad, which looked like it was shot on somebody's Hi-8 camera. We've heard he's spending about $300,000 this week on TV time for the ad.