FRIDAY, 7:30 p.m. Viper Room

There was a lively and fashionable crowd at the Viper Room Friday night for MSO PR's soiree celebrating the launch of their new website. Grande dame of public relations, Alexandra Greenberg, introduced me to the MS in MSO, Mitch Schneider. Mitch (above, in black hat) is a cool guy, maybe more of a cool kat. He has the cap, sunglasses, black shirt beneath a fitted blazer, jeans, some man jewelry and the kind of confidence that can only mean one thing—his client roster is huge.

MSO does PR for the likes of Aerosmith and Depeche Mode. Last night Alexandra (above) told me the big news was Erasure, another client, just announced a new release— Light At the End of the World, which is due out May 22 and Billy Corgan has reunited with the rest of the Smashing Pumpkins to begin working on a new album. MSO also represents the Coachella Music Festival, which is on everybody's tongues— and in their ears if they listen to Indie 103 — and the brand spankin new Stagecoach Festival. Mitch is very excited about country music fest out in the desert. “California is the birthplace of so much country music,” he said, “we're going to have it represented in all its genres, old country, new country, alt country.” And Willie Nelson plays both festivals- yeah!

Posted by Linda Immediato

LA Weekly