Craig Group, a leader in revenue growth advisory services, is strengthening its Los Angeles team with the addition of new partner Ajay Joshi. The timing aligns with LA’s evolution into a diverse business hub, where middle-market companies in technology, and professional services are driving significant growth.

Image credit: Ajay Joshi
“I’m thrilled to join Craig Group,” says Ajay, who brings 20 years of experience driving double-digit growth for middle-market companies and leading global transformations at Johnson Matthey. “I’ve spent my career working with companies that have incredible potential but need the right partner to unlock it. That’s exactly where Craig Group excels, and with my deep ties to LA’s business community, we can help even more companies accelerate their growth.”
Ajay isn’t just another consultant. As Chair of the Entrepreneur Circle for The Wharton Club of Southern California and advisor at USC’s Viterbi Startup Garage, he’s built strong ties throughout LA’s business community. His hands-on work with founders and investors has given him unique insights into what makes companies successful in this market.
“Bringing Ajay on board means more than just adding talent,” says Summer Craig, CEO of Craig Group. “His expertise in revenue operations and track record of driving growth strengthens our ability to deliver results for middle-market companies that need sophisticated strategies without the big-firm complexity and overhead.”
This focus on practical results defines Craig Group’s approach. “While other consultants might drop off a strategy deck and disappear,” Summer explains, “we stick with clients for 18-24 months, building teams from the ground up and implementing custom analytics dashboards that track real business outcomes. Our tools and data-first approach bring big-company analytics to middle-market companies – something these businesses rarely get access to, despite needing it most.”
“What drew me to Craig Group,” Ajay adds, “was their commitment to making a real impact. In my two decades working with middle-market companies, I’ve seen how critical it is to have the right partner for growth. The LA market is unique, and these companies need someone who understands both their technical needs and local business dynamics.”
“Ajay’s experience aligns perfectly with our core focus,” Summer adds. “Our expertise proves especially valuable for private equity-backed companies pushing for faster growth. By combining strategic guidance with practical implementation, we help these companies transform how they generate and maintain revenue. Our approach has consistently delivered results across industries, from technology to healthcare and professional services.”
For LA’s middle-market companies, having Craig Group’s expanded team nearby means access to sophisticated growth strategies delivered by people who roll up their sleeves and get work done. In a market where competition keeps intensifying and growth expectations keep rising, having a partner who understands both the technical side of revenue growth and the local business community becomes essential.
“I’m excited to work alongside such a talented team,” Ajay said. “Helping middle-market companies succeed using data and strategy is something I’m passionate about. I look forward to building on the great work already being done and creating real, lasting value for Craig Group clients.”