Crafting Visuals for the Music World: Erick Cancela’s Impact on Music Videos

Screenshot 2023 05 03 at 12.38.31 PM

Music videos have become an essential component of modern music. From the early days of MTV to the current era of social media, music videos have been an effective way for artists to promote their music and showcase their creativity. However, crafting a visually stunning music video is no easy task. It requires a team of talented individuals who can turn someone’s creative vision into reality. Erick Guillermo Cancela Flores Verdad is one such individual who has significantly impacted the music video world as a Steadicam and camera operator.

With just over a year of experience, Erick has worked with some of the biggest names in the music industry, including Soulja Boy, Blueface, and Redbull. Erick worked as the camera operator for the music video for Chuheejah’s song “Blue Racks,” featuring Blueface, which was directed by Daniel Curtis Lee. He notes that this was a big project to be a part of that was filmed in a mansion in Beverly Hills. Erick’s use of the camera and Steadicam creates a sense of energy that perfectly matches the song’s vibe. The video is an excellent example of how Erick can turn a concept into a visually stunning piece of art.

Another music video for a Chudeejah in which Erick acted as the camera operator was for her song “Bad Mama Jama” featuring Snoop Dogg. This provided Erick the chance to once again work with Daniel Curtis Lee, who directed the music video.

Erick’s ability to work with high-profile brands is a testament to his work ethic and abilities. Erick’s passion for his craft is evident in how he approaches each project with dedication and professionalism, which is highly appreciated in such a fast-paced industry.

One such project was Soulja Boy’s music video for his track “Lamb Flow,” which was filmed in Los Angeles, and Erick was the camera operator. His use of the Steadicam creates a fluid movement that perfectly captures the energy and vibe of the song. The video proves his ability to translate an artist’s vision into a visually stunning piece of art.

Beyond the world of music videos, Erick has also worked on the short film Hambre as the cinematographer and camera operator. Directed by Rene Baptista and filmed in Mexico City, this story revolves around a starving mother who realizes she cannot feed her son, leading to her making the ultimate sacrifice to keep her child alive. Erick is proud to have been part of this production that has been submitted to multiple film festivals, including being an official selection at the Prague International Indie Film Festival (2021), Montreal Independent Film Festival (2021), PEEPHOLE Filmfest (2021), and Screamfest Horror Film Festival – NEW ORLEANS (2021). Hambre was also a nominee at Austin International Art Festival (August 2021).

In addition to Hambre, Erick also worked on the short film Doors, directed by Jason McRuer. This short film was produced by Red Bull and was shot in January of 2023.

As a Steadicam and camera operator, Erick’s success has not gone unnoticed in the industry. In 2020, he joined the Society of Camera Operators (SOC) as an Associate Member, a prestigious organization that recognizes the best in the field of camera operation. His membership with the SOC is a testament to his dedication to his craft and ability to push the boundaries of what is possible in music videos.

When asked about his success, Erick credits his work ethic and his dedication to his craft. “Practice, practice, practice,” he says. “Learn how you can get better at your craft, be more efficient, and keep calm under chaotic circumstances.”

Looking to the future, Erick has big plans for his career. “I see myself having operated for some of the biggest artists, joining the Union, and starting working next to the best directors of photography in Hollywood,” he says. Erick’s vision for his future demonstrates his desire to push the boundaries in the world of music videos.

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