The owners of Chick-fil-A, apparently, love cows. They love cows so much, it turns out, that they're willing to kill as many chickens as possible in order to protect them. Their method? This Friday is Cow Appreciation Day, so in honor of those oft-killed bovine, if you show up to Chick-fil-A on July 9th dressed “head-to-hoof” as a cow, you will get a free meal for your troubles.
Those “too chicken” (we quote the website) to wear full-body costumes can still receive a free entrée, as opposed to a full free meal, by wearing items like a cow-themed hat, scarf, or purse. A costume starter kit can also be downloaded from their website.