Christine McGuinness has joined the forces of the content creators. Subs.com is the newest OnlyFans spin-off, and McGuinness is the latest celebrity to join. McGuinness recently departed Celebs Go Dating and needed a new source of financial support as she continues navigating a messy and expensive divorce. Christine isn’t alone. More and more women are turning to digital content creation post-divorce as they work towards financial stability and autonomy.

Christine McGuinness is a model, TV personality, autism advocate, and mother of three from the United Kingdom. She first gained public notice for her modeling career and appearances in beauty pageants. In 2011, she married comedian Paddy McGuinness, which further amplified her public profile. She made appearances on The Real Housewives of Cheshire, The Games, and most recently, Celebs Go Dating. She’s a master at walking the balance between public glamour, motherhood, and neurodiversity advocacy.

After 11 years, her marriage to Paddy McGuinness ended with a separation in 2022, and the couple was officially divorced as of 2024. Both Paddy and Christine chose to cohabitate post-split in order to maintain stability for their three autistic children. Divorces are never cheap, and Christine claims to have spent over £300,000 in legal fees, calling it “the biggest bill of her life.” Divorces also never come without a significant amount of emotional turmoil, and Christine has confirmed that the process has been a messy one. As is becoming more common, Christine’s expensive divorce pushed her to find an alternative income stream: content creation.

In May, Christine McGuinness quit Celebs Go Dating, a gig worth roughly £50,000. Christine intended to use the money to offset her divorce costs and needed to find another way to do that. Enter Subs.com, an OnlyFans offshoot designed for creators looking for ownership and creative freedom. Christine has agreed to headline the platform’s first “Subs Originals” series and will be focusing on a broad range of topics. Neurodiversity, body positivity, motherhood, and personal reinvention are all themes she’ll be covering. When asked why she chose Subs, Christine said she would get to “share as much or as little” as she wants, giving her the opportunity to control her own narrative and retain creative ownership.

Christine may have a higher public profile, but she’s not the first divorced woman to turn to a content creation platform to find stable financial footing. Content creation allows women the opportunity to regain their financial security and build a personal brand, all while maintaining the flexibility they often need as caregivers for their children. Australian tennis player Arina Rodionova joined OnlyFans shortly after announcing her divorce from her husband, and Denise Richards has renewed her focus on her OnlyFans page since her divorce from Aaron Phypers. Christine’s decision to join Subs.com reflects a continuing shift in the creator economy, where women are bypassing traditional media gatekeepers and monetizing their audiences directly.

Christine’s Subs.com venture represents women seizing control over their own lives. Her series will give her a chance to shape her public persona after years of tabloids swaying public opinion about her. Content creation is giving women opportunities for public reinvention while also providing a viable pathway for financial recovery and independence after experiencing significant personal upheaval.

Christine’s journey from marriage to motherhood to media reinvention appears to have found a sweet spot on Subs.com. With divorce costs on the rise and digital economies consistently shifting, it’s unlikely we’ll see the rate of divorced women joining sites like Subs and OnlyFans diminish anytime soon. Christine is openly choosing to bet on herself, and she’s not alone.