In the early 1960s, Andy Warhol's Campbell's soup can paintings were a spectacularly ordinary counterpoint to any number of lush, sophisticated still-lifes of bowls of laboriously arranged fruit. Warhol wasn't about commentary. He was genuinely enamored of the commonplace and ubiquitous. And he actually did enjoy Campbell's, having once claimed in an interview to have consumed a can for lunch every day for 20 years.
How fitting then that to commemorate the 50-year-anniversary of Warhol's soup triumph, Campbell's is releasing — for the month of September — limited edition soup cans inspired by Warhol's creations.
A fleet of designers employed by Campbell's have collaborated with the Andy Warhol Foundation on the labels, which evoke Warhol's 1965 ventures into more psychedelic color schemes. The limited edition cans will contain real soup (we would hope) and sell for 75 cents apiece — only at Target and only for the month of September.
Entertainment Weekly says the “hipster cans” are part of a Campbell's mission to woo younger customers. We can't see it happening. Sure, a few cans will fly off the shelves in September, but will 20-somethings really get hooked for the long haul on a tomato soup that tastes like ketchup thinned with half-and-half?
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