When BlackboardEats, our favorite restaurant coupon site, announced in January that customers would have to start paying for their previously free coupons, we shed two or three tears. We loved BBE's selection of restaurants, but as we wrote: “The BlackboardEats coupons are a good deal even with the $1 surcharge, [but] we can't get over the psychological hurdle of paying an up-front fee.”
People called us crazy. People called us cheap. Maybe we are, but we're also not alone.
In an email to customers, BlackboardEats today announced that after a five-month experiment, it would eliminate the service fee and its coupons would once again be free. Apparently, a lot of other folks also couldn't, or wouldn't, clear that hurdle.