No, for real. It's black toilet paper. It sounds strange, but (butt?) when you think about it, why is toilet paper white? Renova's ad copy says: “A big hit in Europe for years, it has finally made its way to America. Discover today a stylish & unique product for all your cleansing needs.” It is also supposedly “the perfect gift for a hard to gift hostess.”

Also comes in orange, green, turquoise, fuchsia and red.

Reminds me of that Japanese black cotton swab craze from a couple years ago. These from Heiwa Medic and these from Fitzsu.

The better to see your earwax with.

LA Weekly