Women have come a long way since the skirt-chasing days depicted in Mad Men, right?

Yes. And to celebrate, the sugar-daddy dating site ArrangementFinders.com has put up a billboard not far from UCLA that encourages co-eds to get “a summer job” by dating “a sugar daddy.” Yeah. And the pin-up girl for this campaign is none other than …

… ex-adult video vixen star Bree Olson, perhaps best known for “dating” Charlie Sheen. Role model!

A billboard featuring Olson recently went up at the intersection of Overland Avenue and Santa Monica Boulevard. The quote:

Credit: ArrangementFinders.com

Credit: ArrangementFinders.com

Hey Students, Need a Summer Job? Date a Sugar Daddy.

Nothing like encouraging virtual prostitution for what could be a first job for young women. Perfectly normal. (The site promotes “mutually beneficial arrangements,” and we all know what that means.)

Olson has a deal to endorse the site and appear in TV spots and in other ads, too.

A statement from the site says the billboard is aimed at capturing “the attention of the thousands of ripe college students hanging around the nearby UCLA campus this summer.”

Are we talking about humans or what's in season at the farmers market? A.J. Perkins, the site's chief marketing officer, says:

What better place than L.A. to premiere our new billboard for our site, which caters to young beautiful women seeking mutually beneficial arrangements with successful older men? While the economy is starting to rebound, jobs are still hard to come by, especially for students, and that is exactly why we chose to do this campaign.

Good to know that students have an alternative to student loans, at least. As any congressional Republican would tell you, it's really up to the kids these days to bootstrap themselves through college.

What better way of doing that than whoring yourself? At least — we're looking at you, Bree — it's not on camera.

[@dennisjromero / djromero@laweekly.com / @LAWeeklyNews]

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