When Maston Kucheki found herself pondering what kinds of businesses catered to females but not to males, nail salons came to mind almost immediately. She took the opportunity to turn her unique idea into reality with the help of her partner and mother, Nana Kucheki, opening Mr. Nail Lounge in West Hollywood in April. The SoCal natives didn't want to open just another nail salon. Inspired by cigar lounges and high-end sports bars, they decided to create a place to relax and unwind, with espresso, beer, wine and whiskey on offer. The clients are a healthy mix of regulars and first-timers whose girlfriends and wives decided to treat them to a special experience, without subjecting them to the uneasy vibes and judgmental stares of female customers at traditional nail salons. When it comes to grooming, Mr. Nail Lounge not only helps diminish a reverse, sex-based double-standard, it does so with style. —Tanja M. Laden
9005 Melrose Ave., W. Hlywd., 90069. (424) 302-0070, mrnaillounge.com.