In the neighborhood of Los Feliz, few establishments offer a happy hour, so when you stumble upon one as generous and well-rounded as that at Vinoteca Farfalla wine bar, the only responsible thing to do is share it. From 4 to 7 p.m. daily, the menu offers reasonable prices for all palates. House reds and whites are reduced to $6, a more attractive list of premium wines is still less than $10, and the beer list is limited but anchored by a $4 Maudite. The menu is fresh and seasonal — with a surprisingly hearty $7 cheese plate or prosciutto di Parma, which you can see hanging in a cooler behind the bar. Warm and friendly, the overall atmosphere at the big mahogany bar is unpretentious, a quality sometimes more attractive than the latest trending varietal. 1968 Hillhurst Ave., Los Feliz. (323) 661-8070, vinotecafarfalla.com.