Remember when just the name Montezooma's Revenge was enough to raise your hackles? You were 8, maybe, and had to look up what it meant. And when you learned that it was a cool name for traveler's diarrhea, and were struck by the perfectness of naming a scary ride after an unpleasant bodily function, you knew that even though you were petrified beyond belief, it was time to prove your manliness. Dysentery or no dysentery, you had to ride this ride.

Like the infamous infectious Third World disease, this roller coaster doesn't last long. There is no fire-and-brimstone-wielding Aztec god (he's been moonlighting on the Indiana Jones ride at Disneyland), no cursed Spanish Conquistadores, just a straight shot out of the platform, a loop-de-loop, a backward spike and back.

So what if the skateboarders down at Venice Beach do more extreme tricks? This one is all about historical appeal. Such is the power of memory and brand marketing that a roller coaster named for a gastrointestinal disorder has sentimental value.

—Gendy Alimurung

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