Don't let the fact that Fergie and Josh Duhamel pop in for Laker games make you think the Dakota Lounge has an uppity attitude. The place is unpretentious and feels like the neighborhood bar you wish was in your neighborhood. Owners Alex Fieglein and Sabrina Roark, Hawaii transplants, have had a good thing going with the prime-time club crowd for the past year and recently started offering a happy hour where you can enjoy comfy couches, big-screen TVs and signature drinks at bargain prices. Fieglein touts the signature Onolicious, made with Centario rum and Dr Pepper, and the Blue Makua, a lip-smacking concoction of UV Blue Raspberry vodka and soda water, both $5. Food here includes renowned sliders, either Hawaiian-style or shrimp (three for $7), homemade potato chips and homemade ranch. Even cooler, this happy hour runs seven days a week. Amazing deals are also offered during NFL games, including $3 omelets and $3 Bloody Marys made from a recipe Fieglein brags about like a proud father. 1026 Wilshire Blvd., Santa Monica. (310) 393-8200, dakotalounge.com. Open daily 5-9 p.m.