For two weeks back in January, Iam8bit Gallery transformed into the Jerry Maguire Video Store, an installation from the willfully weird dudes at Everything Is Terrible! Upward of 14,000 VHS copies of pukey 1996 rom-com Jerry Maguire lined shelves from floor to ceiling and were configured into a pyramid along one wall. Clerks in red polo shirts manned a counter where no one actually rented anything. The tagline on the video's box is “Everybody loved him … everybody disappeared,” but that wasn't the case on opening night, as a line of people wound its way down Sunset just to get inside to see the Jerrys. After that brief, wonderful stint as a video store, the gallery resumed doing what it does best: hosting video-game–centric art shows such as “Iam8bit: A Love Story,” in which 30 artists remixed classic video-game romances. From constructing a version of Scrooge McDuck's money vault to celebrate the launch of a DuckTales Capcom video game to an X-Files–themed art show called “Conspiracies, Monsters & Mythology,” there's always something going on at Iam8bit to appeal to the pop culture–obsessed Angeleno.
Credit: Danny Liao