“Giggle isn't just a baby store,” the company literature says, “it's a new parent store.” New parent! What did they do with the old parent!? And yet there is a singular transformation that takes place when a prospective buyer steps inside Giggle — it's readily apparent that it's one of the most chic, stylish stores for equipping a nursery in Los Angeles. From nursery and bedding supplies, to baby bouncers that undulate at a precise rate, to toys, strollers, carriers and other gifts, Giggle presents an oasis for the maternally harried and a break for the paternally worried, with its friendly, welcoming atmosphere, blessed lack of hard sell and emphasis on eco-friendly living from the cradle onward. The store's line of plush stuffed animals is particularly soft and comforting; they resurrect a simpler time in which all those animals were alive and so were you. 1120 Montana Ave., Santa Monica. (424) 268-4539, giggle.com.
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