Updated at the bottom with the ad pulled completely.

Ashton Kutcher is a true moralist who has made no secret of his distaste for sex traffickers, adult classified advertising, and men who employ prostitutes (U.S. Secret Service agents be damned). He even launched an ad campaign called “Real Men Don't Buy Girls.”

Then he allegedly cheated on his wife, Demi Moore, with a 22-year-old woman who said Kutcher insisted on ditching the condom.

Yep. Now That '70s Preacher is giving us a lesson in race relations:

The Two And A Half Men star is catching heat for his brownface portrayal of a South Asian man named “Raj” in a $1.5 million ad campaign for Popchips.

The blowback has already prompted Pop Chips CEO Keith Belling to state late yesterday:

Our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. We did not intend to offend anyone. I take full responsibility and apologize to anyone we offended.

Offend it did. Culture critic and tech-start-up guru Anil Dash said that Belling gave him a call to apologize, apparently after reading Dash's blog regarding the ad:

It's a hackneyed, unfunny advertisement featuring Kutcher in brownface talking about his romantic options, with the entire punchline being that he's doing it in a fake-Indian outfit and voice …

… I think the people behind this Popchips ad are not racist. I think they just made a racist ad, because they're so steeped in our culture's racism that they didn't even realize they were doing it.

Ouch. We wonder of Kutcher's agent might have some 'splainin' to do too.

The moral of the story is that there is divine justice in the world when the righteous, the holier-than-thou and pronounced gay bashers turn out to be cheaters, racists and closet cases.

[Update at 4:53 p.m.]: TMZ reports that Popchips has pulled the ad.

[@dennisjromero / djromero@laweekly.com / @LAWeeklyNews]

LA Weekly