When McVitie's, manufacturer of the immensely popular British snack called Jaffa Cakes, asked artist Dominic Wilcox to creatively use the snacks to celebrate the upcoming London Summer Olympics, he took a little inspiration from his friends. Or, more specifically, how his friends eat their Jaffa Cakes. The cake (which, depending on who you talk to, is actually a biscuit) has a spongy base layer topped with orange jelly and covered in chocolate; with all these components, there are, apparently, at least as many ways to eat a Jaffa Cake as there are to eat an Oreo Cookie.
As Wilcox explains on his site, Variations on Normal, he took note of how his friends “described their strange and unique methods of eating them. I started to nibble and pick away, going through 30 boxes of Jaffa Cakes to try to get shapes that fitted with my British-themed ideas.” He ended up nibbling the cake/biscuits into the queen, the Union Jack, Stonehenge and our personal favorite, the Loch Ness monster, which is perfectly plated on a sea of blue. Typical of many who work at the intersection of food and art, Wilcox ran into a little bit of trouble: “One problem I had was when I got distracted by the radio and then looked back to see I had eaten the Loch Ness monster.”
A few more photos of the Jaffa Cake art, courtesy of Wilcox himself, after the jump.