Lina Lecaro
A couple times a year “L.A. Fashion Week” returns in one form or another, and –whether it’s got big designer names or sponsors behind it or not– we will always champion it. We’ve been writing about the struggle to make a real fashion week happen in Los Angeles for literally decades. Some have given it a go with great, if temporary results, and some we really miss (Smashbox) too. But nobody has really sustained the energy and interest needed to make our city a contender with New York, much less Paris. One group has come close though: Art Hearts Fashion.
Celebrating nine years of events, the runway show producers have proven they definitely do have their heart in the clothing designer business. This week they kicked off another series of events with a focus on inclusion, commerce and fresh new creators.
Taking place at the Majestic DTLA (650 S. Spring St.), the shows, which started last night and run through Oct. 16th, hope to bring out influencers, celebs and the local fashionista set. We’ve attended several of these presentations over the years and they’re always pretty lively and packed. This year’s big name participants include Nike Swim, Dr. Martens, Black Tape Project, Mister Triple X and more.
Art Hearts is also touting its focus on “LatinX designers,” (its founder/president, Eric Rosete, is Latino) and its association with the LA Fashion District’s LA Market Week. The business side is an important component here, via a collaboration with the Fashion Business Improvement District (BID) and its partners including The New Mart, The Cooper Building, The California Market Center, and more.
Beyond the runway, activations and networking events for designers and buyers are part of the fun. There are also fashion show after-parties at The Reserve and an official Sunday closing night gala at The Majestic following the last catwalk presentation. More invite-only afterparties will also take place at The Aster in Hollywood. If you “heart” fashion and like us, feel that L.A. should be recognized for its influence and inspiration (most stylists do live here, after all) then don your fiercest looks and make yourself seen there this weekend.
Tickets and schedule at eventbrite.com.
More info at artheartsfashion.com.
A small sampling our past L.A. Fashion Week coverage below:
Worn Out L.A.: Kornit Fashion Week, Gucci in Hollywood, Costume Couture and More
LA Fashion Week- Boho Style at Vibiana, Bangin’ Bods at Viper Room & St. Patty’s Day Prancing
Back In Black- LA Fashion Week Kicks Off With The Meek and The Black Ryder At Ace Gallery
Paper Trails- Hope In The City’s LA Weekly Dresses Punctuate Fashion Week
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