Tu B'Av, a lesser-known Jewish holiday that celebrates love, is just around the corner. Sometimes called the Jewish Valentine's Day, Tu B'Av encourages matchmaking, lowered inhibitions and a general receptivity to all things mating-related. To mark the occasion, the East Side Jews, a self-proclaimed “irreverent, upstart, nondenominational collective of Jews living in L.A.'s East Side,” and Jewlicious, a youth-oriented, grassroots organization, together with Wilshire Boulevard Temple, are throwing Love Fest, which promises to be a veritable saturnalia of sultry singles. Among the highlights? “Sheva-Minutes-in-Heaven,” a kissing booth-style activity, which provides a chance to embrace the impulses familiar to every red-blooded Hebrew (and, OK, goyim too). Adding to the fun: a grind-friendly dance floor, live matchmaking with comedians Morgan Murphy and Brett Gelman, a long-exposure photo booth, food trucks and a cash bar. Harvard Boulevard between Sixth Street and Wilshire, and in the parking lot at the corner of Sixth Street and Hobart Boulevard; Sat., July 20, 9 p.m.-1 a.m.; $20, $15 if you come with a single friend. (323) 663-2255, lovefest2013.eventbrite.com.

Sat., July 20, 9 p.m.-1 a.m., 2013

LA Weekly