Jordan French
Image Credit: LA-UA Business Summit
Los Angeles typically buzzes with big names and bold predictions. Yet on May 11, 2025, the Lumiere Music Hall hosted a summit distinctly different from the usual tech fanfare. The LA-UA Business Summit, blending American enterprise with Ukrainian ingenuity, offered a refreshingly pragmatic view of e-commerce’s future, headlined by entrepreneur Yaroslav Rohach.
Over 200 attendees filled the venue—founders, marketers, developers, and independent creators—each bringing a different lens to the conversation. The energy was high, and so was the appetite for insight.
Rohach, founder and CEO of PRINT THE DREAM LLC, stood casually on stage—less like a Silicon Valley prophet and more like someone genuinely invested in sharing real strategies. Known for steering one of the most consistently high-performing e-commerce ventures in the industry, his company delivers standout results across major markets including the U.S., Canada, and several European economies.
“I promise, no scary robot apocalypse slides today,” Rohach joked gently, instantly winning the crowd. “But if you’re still using spreadsheets for everything, we might have a small chat afterward.”
Unlike typical tech evangelists, Rohach broke down AI integration into clear, relatable stories. Rather than abstract predictions, he described concrete scenarios: AI predicting seasonal spikes for niche products, streamlining inventory management, and automating customer interactions—all tools accessible to small and mid-sized businesses.
He offered an example of a pet-supply micro-brand under PRINT THE DREAM’s umbrella that used AI to analyze return data and realized that customer satisfaction dipped when packaging didn’t align with seasonal holidays. “We changed one detail in design—just a tiny visual touch for Valentine’s Day—and returns dropped by 18%. That’s AI helping with empathy,” Rohach noted.
The core of his talk resonated deeply with entrepreneurs and artisans—particularly those familiar with Etsy, a platform where Rohach ranks in the top 0.2% of sellers. His advice wasn’t lofty; it was practical. “AI won’t replace us,” he emphasized sincerely. “But it’ll certainly elevate those who know how to wield it.”
PRINT THE DREAM’s growth strategy itself illustrates Rohach’s philosophy vividly. Instead of a monolithic brand, his team manages diverse micro-brands designed specifically for varied international markets. The team, scattered from Manila to Madrid, exemplifies his belief in flexibility and asynchronous teamwork, devoid of traditional office rigidity.
One of his more unexpected insights came from team collaboration: “Sometimes, the best product ideas come from someone who’s not even in the product department. One of our top-selling seasonal items? Suggested by a customer service agent in Manila who noticed a pattern in complaints.”
But it’s not just growth metrics that set his enterprise apart. Rohach’s commitment to eco-friendly packaging—currently supplied to over 5,000 U.S. retailers—demonstrates a business model rooted equally in ethics and economics. This isn’t a trend, he argued. “It’s what smart customers expect. And what smart businesses already do.”
This balanced, practical approach also defines Rohach’s educational program, Freedom E-com, launched in December 2023. With over 1,500 graduates already applying his methods on platforms like Etsy, Shopify, and eBay, Rohach’s teachings offer clear, actionable strategies rather than motivational fluff. Freedom E-com, though primarily online, also hosts in-person meetups, emphasizing community alongside commerce.
One such meetup in Chicago brought together over 80 first-time sellers from different ethnic and professional backgrounds. “They weren’t just learning from me. They were learning from each other,” he said. “Sometimes, the fastest way to level up is to hear how someone just like you did it.”
Beyond his entrepreneurial achievements, Rohach serves on the jury of the Ukrainian Business Award and has been active in the Ukrainian Marketing Association since 2019. His firm received the prestigious “Enterprise of the Year” award in 2021 for outstanding economic contribution and responsible business practices.
His influence, however, goes beyond his resume. During an informal Q&A after the keynote, one attendee asked how to manage burnout while scaling an online business. Rohach paused before answering: “Take breaks before you break. This stuff is hard—but it’s worth it. And no, you’re not doing it wrong if it feels exhausting sometimes.” The honesty drew quiet nods from around the room.
His message was clear: technology is only as good as the humans who use it. And growth isn’t just about sales curves—it’s about creating something sustainable, both personally and professionally.
Yet, despite accolades and growth, Rohach remains grounded. He ended his summit keynote not with grand promises, but with calm encouragement. “The new wave of e-commerce isn’t about who has the biggest budgets,” he reminded attendees quietly, “but who makes smarter, more informed moves first.”
As he stepped off stage, answering lingering questions personally, it became clear: this wasn’t just another high-energy LA summit—it was a genuine exchange of human-driven insights that could meaningfully impact businesses tomorrow.
For many in the audience—especially Ukrainian founders navigating the American market—Rohach offered more than inspiration. He offered a path forward, built not on buzzwords, but on clarity, experimentation, and a willingness to adapt.