DDG Is Streaming From Ethiopia — But MemeHouse Is Running It From 7,000 Miles Away

Will Jones
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Photos Credit: MemeHouse

Most livestreams are run from a bedroom or a studio down the hall. DDG’s latest one was run from a different continent.

On Sunday, March 23, the YouTuber, whose real name is Darryl Granberry Jr., took to X (formerly Twitter) with a simple announcement: “ETHIOPIA IM HERE.” He followed it up by telling fans he’d be going live on Twitch and YouTube, kicking off a series of IRL streams from Addis Ababa that would run through March 28.

But the location wasn’t the only thing that made the broadcast stand out.

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Photos Credit: MemeHouse

Behind the scenes, the entire production was being controlled from Los Angeles, roughly 7,000 miles away, byMemeHouse Networks. While DDG moved through Ethiopia and engaged with fans on the ground, a dedicated team back in L.A. handled everything from audio monitoring and switching to real-time network management and output control.

The company, which has amassed roughly five billion views in under a year, has previously produced streams with Ice Spice in Tokyo, A Boogie Wit da Hoodie at Radio City Music Hall,

Young Thug Courthouse Performance and DDG’s own 48-hour “Trapped” stream. They’ve also worked alongside Justin Bieber, Future, Machine Gun Kelly, and Diplo through their partnership with THE LEAGUE.

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Photos Credit: MemeHouse

Away from the production side, the trip itself carries real weight. According to a statement from Granberry’s team, the streamer was hosted by Kuriftu Resorts and sponsored by Ethiopian Airlines to bring awareness to the country’s fast-growing economy, with invitations extended from the Ethiopian government and the Minister of Tourism. On Wednesday, he visited the Adwa Victory Memorial and took part in a traditional Ethiopian coffee ceremony.

Granberry isn’t the first major American creator to make the trip. In January, IShowSpeed’s stop in Addis Ababa as part of his “Speed Does Africa” tour drew over 257,000 concurrent viewers and hit 10 million replay views in under 24 hours. The “Moonwalking in Calabasas” hitmaker posted “i needa go to ethiopia” on X the very next day — two months later, he’s there, backed by a production team that never left California.